2022-2025

CMHA Strategic Plan

Vision

To drive acceptance and use of segmental concrete products and systems in the United States and Canada.

Mission

CMHA is the authority for segmental concrete products and systems, which are the best value and preferred choice for resilient pavement, structures, and living spaces.

Values

  • Expertise

  • Leadership

  • Quality

  • Integrity

Awareness

Promote the value of segmental concrete products and systems to key influencers/stakeholders to grow market share and attract new talent to the industry.

  • Create compelling campaigns and resources to attract talent to pursue careers within the segmental concrete products industry.

  • Document and demonstrate the value of segmental concrete product systems.

  • Educate and influence stakeholders and decision makers to choose segmental concrete products and systems.

  • Identify and partner with key organizations to increase understanding and amplify messages about segmental concrete product system solutions.

Education and Certification

Explore, develop, and deliver educational resources and credentials to advance industry stakeholders.

  • Evaluate and optimize existing education programs.

  • Identify gaps in education program offerings and evaluate opportunities for growth.

  • Adapt training programs to meet certification industry best practices.

  • Pursue opportunities for partnerships with contractor and labor organizations to expand industry training.

Technical Expertise

Develop and disseminate knowledge and innovative resources for segmental concrete products and systems.

  • Develop and deliver technical resources tailored to stakeholders.

  • Develop and retain recognized technical expertise on staff.

  • Establish authoritative resources with participation from industry and outside stakeholders.

  • Advance research and development efforts.

Advocacy

Advocate to protect and advance the competitive position of member products and systems through codes and standards development and bringing value through specifications to policymakers.

  • Communicate with policymakers regarding segmental concrete product systems as sustainable and resilient building and site solutions.

  • Advocate for legislation, policies, codes, and standards that provide opportunities to expand markets and eliminate barriers to use.

  • Work to reduce or eliminate unnecessary regulatory burdens for members.

Unification Transition

Develop systems and processes that provide for efficient use of Association resources and staff time.

  • Develop and launch technology tools to enable communication and education.

  • Develop and promote a brand and name for the new organization that reflects its core values of expertise, leadership, quality, and integrity.

  • Retain key employees and develop a new staff culture that promotes the organization’s values.

  • Develop strategy to leverage assets of the organization to support the mission.

  • Create and sustain a financial model that enhances ability of the unified association to achieve its strategic plan.

Community

Foster an efficient environment for networking, communication, engagement, outreach, and interaction of members and among like-minded communities to expand CMHA impact and strengthen the industry.

  • Grow engagement among members via networking.

  • Grow and retain membership of industry-related companies.

  • Cultivate leader and leadership opportunities within the membership.

  • Create pathways for individuals to grow and engage personally and professionally.